Poster Development

D&AD, Design Competition, Visual Research

Assembling My Posters in InDesign

Once I felt satisfied I knew roughly how I wanted my posters to look, based on the mock up, I began shifting and fixing my composition to a grid in InDesign, making things come together for my final posters, playing with colours and composition, choosing typefaces and sizes.

Colourful Mockups

D&AD, Design Competition, Development, Visual Research

Fleshing Out My Composition with Adobe Comp for iPad Pro

Having selected my idea, I scanned selected sketchbook spreads, picking pages that had a likeness in illustrations so that my posters would have some continuity and the narrative across the three would be evident. I then proceeded to mock up my ideas using Adobe Comp on my iPad Pro (see below), so that anything I design that I thought worked well in terms of composition, could be directly sent to InDesign, in order to be set properly with grids, layers, and kerning and tracking.

Composition Thinking

D&AD, Design Competition, Development, Sketchbook, Visual Research

Drawing Out my Initial Poster Ideas

Before working with images directly from my sketchbook, I scribbled three possible composition ideas as a guide so I didn’t feel like I was just making it up as I was going along and that creating a more developed mock up in Adobe Composition would be less time consuming. The process of doing this was helpful in getting me to visualise how my idea would fit to the final poster format, which isn’t something I had really considered in great detail beforehand.

Personal Process

D&AD, Design Competition, Development, Sketchbook, Visual Research

Working with Imagery from My Own Creative Process

Looking at the ways in which other sketchbooks are presented made me think about how best to present my own creative exploration/ process; in terms of the illustration of different materials in many of the publications I looked at, as well as the inclusion of rough sketchbook notes – which is appealing because they feel authentically created.

Sketchbook Paper

D&AD, Design Competition, Reading List, Visual Research

Nobody Knows: Yoshimoto Nara drawings

Upon looking at presentation of sketchbooks by both Frida Kahlo and Sara Midda, I found myself drawn to the sketches within Nobody Knows: Yoshimoto Nara drawings. It was enjoyable to see that the paper stock used in the book was textured and quite thin, like sugar paper. Thus making the book feel as though it were a sketchbook because the illustrations, although printed, gave off the illusion that they were drawn directly into the book itself.

Arranged Sketchbook

D&AD, Design Competition, Reading List, Visual Research

Sketchbook from Southern France by Sara Midda

After looking at The Diary of Frida Kahlo, I realised I enjoyed the fact the publication itself was made as a replica of her sketchbook so that the reader felt as though they were looking through the physical object itself. Asides from the illustrative use of different media, I really enjoyed the way her sketchbook’s front cover was pictured in the book, almost as if the physical object had been put face down on a scanner.

Colourful Notes

D&AD, Design Competition, Reading List, Visual Research

The Diary of Frida Kahlo: An Intimate Self-Portrait

As I wanted to document my sketchbooks, to show authentic exploration, seeing them as an artefact as oppose to focusing on what the content is about, I decided it would perhaps be helpful to look at other portrayals of sketchbooks in the form of publications to figure out how best to approach documenting my own.

Idea Selection

D&AD, Design Competition, Development, Visual Research

Narrowing Down My Ideas for my D&AD Posters

Despite having decided on three pieces of advice I wanted to use to create my posters, I soon realised I was having great difficulty creating work that experimented with illustration and composition, mostly because the three different ideas had room for individual development. So I decided it would perhaps make more sense for me to pick my favourite of the ideas to develop three posters from. I picked ‘Be and Explorer’ because I think it reflects me most and the way I approach projects creatively.

D&AD Adobe

D&AD, Design Competition, Development, Sketchbook, Visual Research

Initial Ideas for My D&AD Outcomes

Being an illustrator that enjoys using mostly traditional hand-crafted techniques when creating my work, I decided to pick the D&AD brief set by Adobe because I felt it was the most appropriate in terms of how I enjoy working. The brief is to dig deep into hard-won wisdom and life lessons and celebrate those through illustration or photography by creating a series of 3 posters or prints.